For years and years I have read about failed link-building attempts when someone has acquired too many, too fast or some other reason because that person has been told the only way to get better rankings in Google is to continually build more links.

I've watched Google videos, I've read about it, I've seen recommendations however I have never in 16+ years not once asked anyone for a link, I couldn't even tell you what my PR is on any site, I've never once bothered to look yet some seem to refer to it as the Holy Grail.

I certainly have plenty of spammy competing sites in my widget sector yet I concentrate in delivering on my sites what I as a tradesperson would expect to find and for an educated retail buyer that essential information that they need to know.

Am I the only one who works this way?


Suggestions;

# I suppose it depends on your niche, but, I don't see many commercial sites with any helpful technical information.

Delivery time scale - People that bought this widget, also bought - The best returns policy in the universe - - Fifteen people rated this product with an average 5 stars...etc

I suspect you are going the extra mile and including useful information. eg. This widget will only work above atmospheric pressure. For best results please see our detailed user information guide. Download installation pdf here.

The downside (comparing to own sites) you probably rank for a lot of phrases starting with "how"

Amazon would never admit to ranking for anything that started with "how"


# Every single day of the week I get requests (usually multiple requests) for link exchanges. Years ago I would examine them, now I ignore them. Why? Because as I said in other posts, I don't even want to possibly incur any kind of penalty from Google. Yes I know we can do "nofollow" but I don't know these other webmasters so cannot say with certainty that they'll do that if requested. My guess is they'd withdraw the invitation, and as was said above, that makes it too much work for too little return. So no, until things change on Mt Olympus, I'm out of the link exchange market. [webmasterworld forum]

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